Accessing the Hidden Job Market
The elusive hidden job market: chances are you have heard the statistic that 80% of new hires occur within the hidden job market. While that seems intimidating, do keep in mind that employee referrals rank pretty high as the actual source. But what about the other mass of new hires? How did they even get considered if the job wasn’t formally posted anywhere?
This is the essence of the hidden job market: finding jobs that are not immediately apparent to the public eye. Opportunities are usually identified by a combination of research and industry events. When you pay attention to what is happening at your target companies and within your target market, you can begin to anticipate their future needs.
Ways to tap into the hidden job market:
1. Local newspapers: Read your local newspapers to see what is happening in your area. One of your targeted companies may be expanding or offering new products which may open up new employment opportunities that fit your skills.
2. Attend local networking events. The Career Centre in Parksville has weekly networking opportunities on Wednesday evenings for a chance to meet other job seekers who may have the inside scoop on jobs that are not advertised.
The Chamber of Commerce holds monthly Business-after-Business events where members showcase their businesses to other members. These events provide an opportunity to meet other business owners and market yourself to them. The Chamber also hosts nine dinner meetings throughout the year.
3. Target specific employers: As you drive or walk around your area pay attention to the businesses. Do you know what they do? Would you like to work there? Do your research.
Use membership directories such as the online Yellow Pages, Chamber Membership Listings, and Canadian Business Directory to identify a list of prospective employers that you want to connect with. Make a cold call – have your “Branding You” spiel prepared so you are comfortable marketing yourself.
4. Visit the Career Centre in Parksville and attend our workshops or work one-on-one with an Employment Consultant to assist you as you prepare for new employment.
